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Monday, 2 September 2019

Cherry Rudge & Rainbow Red in the media & newsletters

Cherry Rudge - owner of Rainbow Red - is a pioneer in the UK decluttering and organising industry.

She is proud to have been raising awareness of the importance of using an holistic, person-centred, empathetic, non-judgemental, non-confrontational approach to help people affected by clutter since 2011.

Positions held
Here are a few examples of where you'll find her mentioned in newspapers, magazines, articles or interviews:

September 2019
2nd September - Talk Radio Europe - Breakfast show interview (with Hannah Murray) about hoarding disorder and the Hoarding Ice-Breaker Form (listen to the clip on the Hoarding Ice-Breaker Form website)

August 2019
24th August - Mail on Sunday - "Hate chucking stuff out?  How to tell if you have a hoarding disorder, and the warning signs to look out for"

18th August - Sunday Telegraph - Stella Magazine - "My dad's dementia healed our broken relationship"

January 2019
BBC Surrey Radio - 24th Jan 2019 - talking about Marie Kondo's Netflix decluttering programme, "sparking joy" and how it differs from working with people who have hoarding behaviours
Fast foward to 2hrs 23mins -

May 2018

May 2017
Thanked for her contribution on the acknowledgement page of Jo Cooke's insightful book "Understanding Hoarding" (published by Sheldon Press).  

  • Diagram of how the ADHD brain works in the context of clutter, disorganisation & hoarding
  • Account of her experiences as the daughter of a hoarder, including clearing his home when he died

January 2017

Mentioned in an article by journalist Toby Walne that was published in The Mail on Sunday and The NZ Herald.

Sept 2016
Getting organised outdoors - article in House Beautiful magazine 

January 2015
Featured in Age UK Mobility's article on "How to Safely Declutter Your Home".

May 2014
Brooklands Radio - Interview - Just Women - 20-May-2014
Promoting UK Hoarding Awareness Week - attending Parliamentary launch

January 2013
House Beautiful Magazine (Feb 2013 issue) - The Big Declutter (decluttering supplement)

Brooklands Radio - Interview - Fabulous Women Show 

October 2013
Cherry's hints and tips are mentioned in an article entitled "Organising Outdoors" in House Beautiful magazine.

November 2012
apdo-uk Newsletter - getting organised for Christmas

Healthy Planet (charity) - Stuff For Free Event - North London (Waltham Forest) 24-Nov

October 2012
Surrey Today - 18-Oct - Transition Ashtead helping people clear out for Christmas

apdo-uk Newsletter - office organisation

July 2012
apdo-uk Blog - What does it take to get you motivated enough to declutter and get organised?

June 2012
apdo-uk Newsletter - L of a lesson to beat moving day hell

April 2012
Anxiety UK (charity) website - Announcing partnership with apdo-uk

March 2012
Snapshot from the YouTube video showing Cherry (APDO's then Marketing & Partnerships Officer) addressing attendees at their annual conference.

February 2012
Serene Healing Blog - Feng Shui & "Mrs Beeton's Book of Household Management"

March 2011
Radio Wey interview on The Wonderful Wacky Wireless Radio Show - Carers Week

Thursday, 4 April 2019

Professional Hoarding Practitioner Training

Do you work with people with issues related to hoarding? 
Have you thought of working with people who exhibit hoarding behaviours, but want some reassurance before giving it a go?
The aim of our one-day courses is to teach professional practitioners about some of the challenges and stigmas we face when working with people affected by extreme clutter.
By the end of each day you should have a better understanding of some of the complexities you’d be letting yourself in for by working with people who live with extreme amounts of clutter, and whether the it makes sense for you personally, or for your business.
Who attends?
Our training has been highly acclaimed by:

  • Environmental Health Officers
  • Charity workers
  • Professional Organisers
  • Community Health Officers
  • Housing Officers
  • Care workers
  • Social workers
  • Specialist support workers
  • Occupational Therapists
Our aim is to end up with a community of professional friends and colleagues who follow common best practices when working with people affected by hoarding behaviours, and support each other through what can be challenging and sometimes emotionally draining experiences.
There will be plenty of opportunities to ask questions and share knowledge and experiences – please help us make the day as interactive as possible.


Venues & Dates
- 11 March
- 13 June
- 12 September
- 5 December

Cost per person: £195 including refreshments & lunch 
Course content:
  • Hoarding Disorder Overview
  • Traits of Hoarders
  • Some Common Reasons for Saving
  • How to Assess a Hoarding Situation
  • Tactics and How to Develop Them with the Client
  • Some Techniques
  • Social Services
  • Multi Agency groups
  • Practical Challenges
  • Is it right for you or your business? 
  • Hoarder support – groups, self help
  • Safeguarding ourselves
Pre-training requirements - No requirements

To book please contact Jo Cooke -  

Testimonials - Here's what people have said about our Stage 1 training
"Excellent training. Thoroughly enjoyed the level 1 course"
Paul Cooper - Hoarding Disorders UK

"All aspects of today’s training were exceptional. Certainly very though provoking. Gained additional knowledge and understanding. Sincere thanks to you all".  
Gail Tranter, Environmental Health, Newark & Sherwood DC - October 2018

I just wanted to say ‘Thank you’ for a informative and useful training day today. I left the day feeling informed and keen to learn more. You are all very inspiring women".
Anon – July 2018
"The training left me wanting more even though I am still not sure that dealing with serious hoarding clients is for me. So, I would like to come to level 2 when you run it.
I also think that the work that the three of you do is nothing short of amazing. As I said to you yesterday, this seems more like a vocation. It was so interesting to hear some of your case studies and also very moving".
Mary D – July 2018

       15 March
       14 June
       13 Sept
       6 Dec

Cost per person: £195 including lunch and refreshments

Course overview:
This one-day course expands on Clouds End’s/Hoarding Disorders UK’s/Rainbow Red’s Hoarding Awareness Training for Professional Practitioners Stage 1 training, and examines in more detail (through practical case study exercises) some of the proven techniques and tools used by professional organisers and agencies to help hoarders achieve a more functional and energising environment in which to live.

By the end of the day you should have an understanding of current best practice processes and be able to use a number of risk assessment and measurement tools designed to empower you to help people affected by extreme cluttering and hoarding behaviours make a positive and sustainable difference to their homes and their lives.

Course content:
  • Getting through the door (if you’re lucky)
  • How to stay there and how to make progress - Motivational Interviewing & change
  • Assessments, measuring progress & the importance of evidence-based reporting
  • Safety in the home - from a member of the Fire and Rescue Service
  • Hoarding taskforces, multi-agency groups & hoarding protocols
  • What to do in extreme situations – eviction, squalor (Environmental Health), animal hoarding
  • Safeguarding, wellbeing, legal considerations (Mental Capacity Act 2007, Mental Health Act, Care Act 2014) & Advocacy
  • After care for your client – self-help; ongoing support
  • Protecting yourself and your business – including contracts, pricing & credit control, DBS checks, insurance
  • The voice of a hoarder
Pre-training requirements - It will make MUCH more sense if you've attended our Level 1 training!

To book please contact Jo Cooke -  

Testimonials - Here's what people have said about our Stage 2 training

"Very well presented, very clear and easy to understand.  Trainers are very knowledgeable and thoroughly enjoyed it. Look forward to Level 3 :-)"

"Really enjoyed this course, very empowering, thank you"

"Another brilliant day - motivating!"

       25th October 2019

It's not about the stuff - it's about the people

Cost per person: £195 including lunch and refreshments

Course overview: 
  • Introductions
  • Level 2 re-cap & reflections
  • Case study exercises
  • Personal lived experiences of being "helped" - from a person with hoarding behaviours
  • Readiness for change
  • Applying motivational interviewing and other techniques in the context of working with hoarding behaviours
  • Putting the techniques learned into practice with role playing exercises
  • Lessons learned

Pre-training requirements:  Must have attended Stage 2 of our Professional Hoarding Practitioner training (and preferably Stage 1 too) 

To book please contact Jo Cooke -  

About the Trainers

Heather, Jo and Cherry are all ILM* and NCFE* Accredited trainers.

*Training Accreditations:  
  • ILM = The Institute of Leadership & Management
  • NCFE = a registered educational charity

Between us we have over 20 years’ experience of working with people with extreme cluttering and hoarding problems, and regularly deliver training, coaching and advice to a variety of organisations including housing associations, mental health teams, charities, fire and rescue services and social care teams.  

Heather Matuozzo founded the social enterprise Clouds End CIC in 2007, and is a professional trainer, declutterer, and activist for people who hoard. 

She co-founded the Pan London Hoarding Task Force and National Hoarding Task Force initiative, and runs three hoarder support groups in the West Midlands. 

Heather has taken part in BBC’s documentaries including Britain’s Biggest Hoarders; talks frequently on the radio; is Chair of the charity HoardingUK, and is an associate trainer for the mental health charity MIND.

Jo Cooke is a Director of the Community Interest Company Hoarding Disorders UK, and also runs her own professional organising and decluttering business Tapioca Tidy.

She has been featured in The Guardian newspaper, and is the author of the book “Understanding Hoarding” which is fast becoming the “go to manual” for hoarders, their families and agencies that work with people exhibiting hoarding behaviours.

Jo runs hoarding support groups in Bracknell and Newbury, and was a finalist in the Venus Awards’ Lifetime Achievement Award 2018.


Cherry Rudge of Rainbow Red is the daughter of a hoarder, and a former Marketing, PR & Partnerships Officer and Acting President of The Association of Professional Declutterers & Organisers (APDO). 

She was a Member of The Chief Fire Officers Association’s Hoarding Working Group, and helped organised the first ever UK Hoarding Awareness Week in 2014.

Cherry is a Dementia Friend, volunteers at an ADHD/Autism Support Group, and devised the Hoarding Ice-Breaker form to empower people whose health has been affected by disorganisation, clutter and hoarding to start a conversation with a GP or medical professional, so they can be signposted for appropriate treatment and practical support.


Monday, 18 March 2019

Continuous Professional Development (CPD)

Someone once asked me about what training I've done. So, here are some examples of the main Continuous Professional Development (CPD) training and events I've attended or delivered, books I've read or videos I've watched since 2014.

March 2019

  • Delivered Professional Hoarding Practitioner Training - Levels 1 & 2 (Birmingham)
  • Read Citation for Sheena Crankson at Royal Borough of Kingston's Mayor's Community Award

December 2018

October 2018

September 2018

July 2018

  • Delivered Professional Hoarding Practitioner Training - Level 1 (London)

June 2018

May 2018

April 2018

  • Attended consultancy meeting with Hoarding UK (charity)
  • Attended Train the Trainer training (College of Public Speaking, London)
  • Gave a talk about hoarding and the Hoarding Ice-Breaker Form to Elmbridge Locality Team

March 2018 

  • Attended the two day 18th Annual Conference on Hoarding & Cluttering in San Francisco, which included various talks and workshops:
    • Dr Michael Tompkins 
      • Pre-conference Workshop:  Applying CBT Techniques When Helping Clients De-clutter Their Lives
      • The Essential Coaching Skills: Sorting, Making Decisions, and Following Through
    • Dr. Monica Eckfield - Listening and Learning from Participants in the Help for Hoarding Treatment Study
    • Chia-Ying Chou - Experiencing Compassion-Focused Therapy for Hoarding
    • Donald Davidoff - Thinking Outside the Box: A Neurocognitive Approach to Hoarding Disorder
    • Hannah McCabe-Bennett - New developments in hoarding research: A novel approach using virtual reality
October 2017 
  • Attended  NLA Landlord Foundation Course (1 day) & NLA Safer Homes Course (1 day), London
July 2017

June 2017
  • Attended "The Autism Show" in London
May 2017

April 2017
  • Started working with Surrey County Council to produce a Hoarding Protocol
  • Attended Emotional Resilience for Practitioners training (Changing Lifecourse Training & Coaching)
February 2017
  • Attended a fascinating talk on Anxiety and ASD by Laura Kerbey of The Curly Hair Project, based on the excellent book "Asperger's Syndrome and Anxiety" by Alis Rowe

November 2016

April 2016
  • Ran a facilitated discussion on "How clutter affects health, and how to ask for help" at Newbury Hoarding Disorders Self-Help Support Group
  • Read "The Life-Changing Magic of Tidying: A simple, effective way to banish clutter forever" by Marie Kondo.  My verdict? Take from it what you think might work for you.  It's unlikely to make much of an immediate difference to people who exhibit hoarding behaviours or suffer with mental health problems.
March 2016 
  • Attended Autism Spectrum Conditions training (Surrey County Council Training Team)

  • Ran a workshop on "How to ask for help if clutter or disorganisation affects your health" at the annual conference of The Association of Professional Declutterers & Organisers - APDO Conference, London

Nov 2015
  • Attended Self-Neglect Awareness training (Surrey Safeguarding Adults Board)
Oct 2015
  • Attended Safeguarding Awareness training (Surrey County Council Skills Academy)
Sept 2015
  • Attended Making Safeguarding Personal - Care Act briefing training (Surrey Safeguarding Adults Board)
June 2015
May 2015    
  • Attended Training - Meeting the needs of Learners with High Functioning Autistic Spectrum Conditions in the Classroom - Level 3, ongoing (Positive Autism Support & Training)
  • Attended Emotion Gyms with a client (First Steps Surrey/Virgin Care/NHS)
    • Communication & Assertiveness 
    • Self Esteem
    • Anxiety
  • Co-trainer - Hoarding Behaviour Awareness Training for Surrey Family Support Services (Empathic Decluttering)
  • Attended Emotion Gyms (with clients) - (NHS Virgin Care) - Mary Frances Trust, Leatherhead
    • Communication & Assertiveness (NHS Virgin Care) - Leatherhead
    • Self-Esteem 
    • Anxiety
Apr 2015

Mar 2015
  • Attended Mental Capacity Act-Awareness Training (Surrey County Council)
  • Attended Hoarding, Safety & Ethics for Professional Organisers training (Yourganize)
  • Attended Dementia Friend training (Dementia Friends)
  • Presented a workshop on Hoarding and The Care Act 2014 at the Annual APDO Conference, London
Feb 2015
  • Attended Care Act 2014 training – An Overview (Central Training)

Jan 2015
  • Attended a CPD Event - Standardisation & CPD meeting of Prevention, Protection & Safety functions subject matter experts (Fire Service College)

Dec 2014
  • Attended Mental Health First Aid Standard training (MHFA), Kingston

Nov 2014
  • Co-trainer of Hoarding Awareness Training for Professional Organisers (Clouds End CIC)
  • Attended Motivational Interviewing training (Central Training, London)
  • Attended Working with Hard-to-Engage Service Users training (Central Training)

Oct 2014

Sep 2014

Jun 2014

Mar 2014
  • Attended Understanding Chronic Disorganization session at APDO conference (Yourganize)

Memberships & Committees


Thursday, 28 February 2019

Hoarding Ice-Breaker Form - International versions

It's with ENORMOUS pleasure that we're delighted to announce that our Hoarding Ice-Breaker form has been recognised by the ICD (Institute of Challenging Disorganization).

And thanks to our good friend and fellow Professional Hoarding Practitioner Hilde HW Verdijk of Yourganize in The Netherlands, the ice-breaker has been translated into Dutch, tweeked to suit the Dutch users, and is now being widely distributed by ICD members in Holland.

We're also HUGELY grateful to ICD Member Nacho Eguiarte of Nach Organiza in Mexico for doing a grand job of translating the Hoarding Ice-Breaker into Spanish.

All being well, other languages will follow soon - watch this space!

Our hope is that people whose health has been affected by hoarding behaviours or chronic disorganisation will use the ice-breaker form to start a conversation with their GP or medical professional, and hopefully get signposted to get a diagnosis which will help them get appropriate help and support.

Click below to view and download the following versions:

Click here for more information, or follow the Hoarding Ice-Breaker Form on Facebook, where you'll find articles about health related to hoarding and chronic disorganisation.

To contact Cherry Rudge - creator of the ice-breaker form - please email or phone 07931 303310.

Monday, 21 January 2019

Celebrity ADHD

Photo: Dan Jones - via The Sun online
So, in an interview with The Sun newspaper, British tv celebrity Ant McPartlin admitted he has been diagnosed with Attention Deficit Hyperactivity Disorder - ADHD – at the age of 43. 

In 2018 the presenter and on-screen partner of Declan Donnelly (“I'm a Celebrity...Get Me Out of Here!” “Ant & Dec's Saturday Night Takeaway” and “Britain's Got Talent”) was arrested and convicted for drink driving, after which he took time off to go to rehab - which eventually lead him to receive his ADHD diagnosis.

To many people (mainly those who have ADHD or their families) this probably won't be a surprise.

As it says on the website of Fastminds - a wonderful ADHD and Autism Support Group in Kingston-upon-Thames in Surrey that we’re proud to be involved with – the implications of late ADHD diagnosis include:
  • Chronic psychological distress
  • Learned Helplessness
  • Poor self-care
  • Substance abuse (in 2015 after botched knee surgery Ant slowly became addicted to taking prescription drugs along with alcohol, including use before television appearances)
  • Low self-esteem
  • Employment difficulties
  • Troubled long-term relationships (Ant was divorced in 2018)
Other UK celebrities with an ADHD diagnosis include comedian Rory Bremner; broadcaster Richard Bacon; performer, producer and award-winning founder of the band Black Eyed Peas; and Olympic gymnast (and Strictly Come Dancing winner) Louis Smith, to name but a few.

Of the four, Louis Smith and are the only ones to have been diagnosed as a child. 

We hope that Ant will join a good support group like Fastminds, as he’d be amongst his “tribe”: creative adults who probably struggle with the same type of Executive functioning issues as he probably does:
  • Paying attention
  • Organising and planning
  • Initiating tasks and staying on them
  • Regulating emotions
  • Self-monitoring - keeping track of what you’re doing (like speeding perhaps Ant?)
It helps when people understand they're not going through the challenges alone - there are others in the group who may have lived through similar difficulties. They share their experiences (good and bad) of things such as mental illness; symptom history and diagnosis pathway, and strategies that help them cope with things like relationships, organising paperwork, financial problems, and decision making (such as decluttering).

Cherry Rudge - Founder of Rainbow Red and the Hoarding Ice-Breaker Form - has been studying ADHD and Autism and attending local ADHD support groups for several years; in 2017 she wrote about how the ADHD brain in the context of clutter, disorganisation, compulsive shopping/acquiring or hoarding in Jo Cooke's acclaimed book "Understanding Hoarding", and contributed a diagram (below) which illustrates some of the challenges faced by people with ADHD.

At an ADHD Support Group like Fastminds, Ant would be welcomed with open arms, and not judged. Because Fastminds is peer-led, and run by volunteers who live with ADHD and/or Autism every day, and people can be themselves, without having to put on a show and be what others feel they should be.

And, by the way, we should point out that Fastminds is an acronym for common symptoms that are often seen in ADHD:
  • Forgetful
  • Achieving below potential
  • Stuck in a rut
  • Time challenged
  • Motivationally challenged
  • Impulsive
  • Novelty seeking
  • Distractible
  • Scattered 
Without effective support groups and campaigners like the wonderfully creative folks at Fastminds (check out the amazing cards they designed and sell to raise money as part of their Neurodiversity Festival in 2018) there might be an awful lot more people in rehab, or in a drunken stupor or in jail, all because of a genetic neurological condition that has ruled their lives since birth.

Sadly, despite the increasing need for support groups like Fastminds (because Autism and ADHD are genetic, so it's not going away any time soon!) they receive very little support from Government, and getting an ADHD or Autism diagnosis can take months or even years. Imagine the cost of this to tax payers in antidepressants and counselling alone (let alone benefits payments!).

Some, like Ant, have money to pay for such treatment and therapy - others do not.

So, Ant, we wish you all the very best for the future, and hope that you use your gift of ADHD to support support groups like Fastminds, and help raise awareness of the types of challenges faced by people born with a condition that can be:
  • wonderful - because of the gift of creativity and entrepreneurial spirit it can bring; there are LOADS of famous celebrities and public figures around The World who have ADHD, including American Olympic swimming legend Michael Phelps, American singer and actor Justin Timberlake (who also has OCD), hotel heiress Paris Hilton and American Olympic gold medal gymnast Simone Biles.
  • a curse - because of the overwhelm and mental and physical health issues that can come with it; common co-morbid conditions include Autism, Dyslexia, Dyspraxia, Depression, General Anxiety Disorder, Fibromyalgia or OCD. Which often means people are unable to work and rely on benefits to live (that's another blog post for another time....)
  • Undiagnosed for many years. Medical professionals rarely have sufficient knowledge about ADHD or Autism to recognise it, and just end up treating a person's mental health (by prescribing CBT or antidepressants) instead of getting to the root cause and underlying reasons about why the patient's mental health has been affected
  • misdiagnosed by medical professionals - it's not uncommon for people to be misdiagnosed with conditions such as Bipolar Disorder or Borderline Personality Disorder

If you’d like to know more about ADHD, please take a look at Rainbow Red’s Pinterest board for LOADS of helpful videos and information.